European Ambassadors for Creativity and Innovation
Manifesto
The world is moving to a new rhythm. To be at the forefront of this new world, Europe needs to become more creative and innovative. To be creative means to imagine something that didn’t exist before and to look for new solutions and forms. To be innovative means to introduce change in society and in the economy. Design activities transform ideas into value and link creativity to innovation.
In order to progress, Europe needs increased investment – both private and public – in knowledge. Moving ahead with wisdom requires respect for history and the cultural heritage. New knowledge builds upon historical knowledge, and most innovations are new combinations of what is already there. Culture, with its respect for individual and collective memory, is important to maintaining a sense of direction in the current context of restless change.
Creativity is a fundamental dimension of human activity. It thrives where there is dialogue between cultures, in a free, open and diverse environment with social and gender equality. It requires respect and legal protection for the outcomes of creative and intellectual work. Creativity is at the heart of culture, design and innovation, but everyone has the right to utilise their creative talent. More than ever, Europe’s future depends on the imagination and creativity of its people.
The economic, environmental and social crises challenge us to find new ways of thinking and acting. Creativity and innovation can move society forward toward prosperity, but society needs to take responsibility for how they are used. Today, they must be mobilised in favour of a fair and green society, based upon intercultural dialogue and with respect for nature and for the health and well-being of people worldwide.
To create a more creative and innovative Europe, open to the rest of the world and respectful of human values, we present the following manifesto, which sets out our priorities and our recommendations for action. The need for change and a new initiative is urgent. Europe and its Member States must give full attention to creativity and innovation now in order to find a way out of the current stalemate.
Manifesto
- Nurture creativity in a lifelong learning process where theory and practice go hand in hand. Make schools and universities places where students and teachers engage in creative thinking and learning by doing.
- Transform workplaces into learning sites.
- Promote a strong, independent and diverse cultural sector that can sustain intercultural dialogue.
- Promote scientific research to understand the world, improve people’s lives and stimulate innovation.
- Promote design processes, thinking and tools, understanding the needs, emotions, aspirations and abilities of users.
- Support business innovation that contributes to prosperity and sustainability.
